Worldhotels has launched a new Worldhotels Sustainability Programme aimed at assisting affiliate hotels to increase efficiency through sustainability. The initiative sees the publication of a group-wide Sustainability Policy, as well as the introduction of resources and tools to assist hotels in their individual efforts towards sustainability.
In November 2011 Worldhotels undertook an extensive survey of its
affiliate properties, which now number nearly 500 across the globe, on
their current engagement in sustainability initiatives. All regarded
Corporate Social Responsibility as important, while 85 per cent reported
that their corporate clients now demanded disclosure of CSR policy and
Based on the survey findings and recommendations by UK-based The Carbon
Consultancy, Worldhotels’ Sustainability Programme identifies five core
areas of opportunity for its hotels:
- Energy: reducing energy usage and associated carbon and greenhouse gas emissions.
- Water: reducing water consumption through water saving programmes and technology.
- Waste: reducing waste by more efficient purchasing and usage of food
and other materials, as well as recycling, re-use and food donation.
- Carbon: Worldhotels encourages its hotels to focus on emissions reduction rather than offsetting emissions.
- Measurement Support: Worldhotels supplies properties with online tools
and guidance to effectively measure and manage the use of resources.
“Corporate responsibility and
sustainability are clearly of growing importance to hotel guests, so for
that reason alone our affiliate hotels recognise the importance of
engaging in sustainable practices,” said Robert Hornman, Worldhotels’ Managing Director.
“We are seeing a clear trend with more and more corporations asking for
more disclosure - the most recent example being Global Business Travel
Association adding several CSR-related questions to their contracting
“However, sustainability is also
closely linked to profitability - the cost savings from reducing energy
bills, water consumption and food waste are highly significant. The
Worldhotels Sustainability Programme commits us to offering our hotels
support, guidance and solutions to enable them to effectively measure
and manage their resources.”