Travel Innovation & Technology Trends: 2012 & Beyond Special Report for World Travel Market

1) Technology compensates for content frag­mentation and a multidimensional supply chain

2) Social media is the cornerstone of marketing strategy

3) The digital divide between technology haves and have-nots narrows, providing greater pur­chasing reach

4) Business intelligence at every level – the new face of successful travel companies

5) Meeting the expectations of the modern con­sumer: Today’s travel companies are living laboratories

6) GDSs extend content sources, walled gardens evolve

7) Capabilities of the mobile platform converge – users achieve true mobile empowerment

8) Semantic technology (finally) becomes rel­evant in the travel value chain

9) Big data, cloud computing and logical data warehouses are a big deal for travel distribu­tion

10) Travelers enjoy technology-enabled service delivery

Source: PhoCusWright Inc.