Hoteliers throughout the UK who want to remain competitive can no longer consider “green technology”
as an industry fad. As a large consumer of energy resources, the UK
hospitality industry should be putting sustainable green technology high
on the agenda.
There is the argument that the demand to go ‘green’ is being pushed by
environmentally sensitive guests who are growing in number and
eco-friendly hotels are being favoured over ones that have not made moves to be more energy efficient.
This is backed up by Leigh Tymms from Green Edge Environmental who in a
recent interview with hotel-industry.co.uk
said, “there are a number of surveys that demonstrate such a trend for
the hotel marketplace and these support wider UK research of an
increasing awareness in both consumer and business buying decisions. One
survey by Devon County Council showed that many guests consider
environmental issues when booking a hotel and that three quarters think a
green business is likely to be more quality conscious. A Travelocity
report stated that 80 per cent of travellers are willing to pay extra to
visit an eco-friendly destination or business. Exact figures vary
survey to survey but together they do show a fundamental shift in
peoples buying behaviour.”
Green initiatives, which were consigned to being the unique selling
point of luxury hotels, have spread across the industry, which has seen
hotels of all sizes and markets
adopting eco-friendly practices, from sourcing local construction materials to installing technology that reduces energy use.
Green Technology Solutions
There are a range of options and technologies that hoteliers can
employ to become more ‘green’, depending on budget and requirement. Some
hotels, for example, are using wireless controllers that can run key
cards, lighting and air conditioning in rooms, in an attempt to reduce
energy consumption. This device helps lights and other devices turn of
automatically in the room when the guests leave, and adjust to the most
favourable settings when they return.
This technology requires no additional wiring and saves energy, which means operating costs are not added.
Other eco-friendly technology that is being used in hotels includes a
system for heating, which starts up when a guest enters the room and
turns itself down again when they leave. Compact hot water distribution
systems that allow hot water to reach end users faster, dual flush
toilets that use less water and high performance fireplaces that
eradicate air leakage are also widely being implemented.
Energy-efficient technology might be costly initially, but the hotel
industry is acknowledging the long-term benefits that can be made
through savings being made on rising energy costs.
Mr Tymms added, “It is possible for every hotel to measure their
return on investment (ROI) from green initiatives, both in terms of the
sales/marketing benefits and cost savings. Whether the cost savings
focus on water, waste, electricity or almost anything else used or
produced in the hotel, environmental management will measure these,
before, during and after steps are taken to reduce the associated
environmental impact. The most important measurement will then be
visible directly on the bottom line; how much is being saved.”
With the hotel industry wrestling with tighter profit margins, more
demanding guests and fiercer competition, hotels need to employ a lean
management principle and make decisions based on long-term perspectives,
which makes introducing green technology the foreseeable choice.
http://www.hotel-industry.co.uk/2011/09/green-technology-for-hoteliers/