Friday, November 9, 2012

Travel Innovation & Technology Trends: 2012 & Beyond Special Report for World Travel Market

1) Technology compensates for content frag­mentation and a multidimensional supply chain
2) Social media is the cornerstone of marketing strategy
3) The digital divide between technology haves and have-nots narrows, providing greater pur­chasing reach
4) Business intelligence at every level – the new face of successful travel companies
5) Meeting the expectations of the modern con­sumer: Today’s travel companies are living laboratories
6) GDSs extend content sources, walled gardens evolve
7) Capabilities of the mobile platform converge – users achieve true mobile empowerment
8) Semantic technology (finally) becomes rel­evant in the travel value chain
9) Big data, cloud computing and logical data warehouses are a big deal for travel distribu­tion
10) Travelers enjoy technology-enabled service delivery

Source: PhoCusWright Inc.

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